Let me ask you this: Do you have a marketing plan? Maybe one that you give yourself every month?
It needs to be a routine endeavor. The plan doesn’t have to have a fancy title or fancy-looking cover. It just needs to be the same thing every month or every few months. It needs to be a plan you look at and make sure your marketing tactics are working and where you want your sales to go. If you run your marketing in a few different ways, you are wasting your time. You need to be able to step back and look at things objectively and know where you’re going.
Here’s my 5 step plan for developing a marketing plan for yourself.
#1 – Find out who your competition is – it should be something like nationwide – not local.
#2 – Decide who your target audience is.
#3 – Find out what your competition is doing.
#4 – Use that information to figure out what you want your plan to be.
#5 – Put that information to work.
The review process doesn’t have to be a daunting task either. You need to only do this once.
The review process applies whether your plan is an in-house development or you outsource it. I find that often when I don’t have much money, I have a tendency to do it and notice what my competitors are doing because it’s easier than developing an internet business from scratch. Look at your business and what you want your plan to look like coming out of the implementation process and tweak it or change it or make it your own.
Before you even begin to think about picking up the phone to call anyone or making those phone calls, do your homework first. Know what your competition is doing and why they’re doing what they are doing. Find out what they are saying and how they’re saying it and find out from them how they measure it and what they are wanting to achieve. There are a lot of people out there writing down everything they can think of and then getting an idea of how that might work. So focus on the areas you can get hold of.
While you’re learning what that’s going to take, consider how much money you have to spend. If you have a budget set that you want to spend – start with that. If you don’t, use those tools you have for an idea of how you are going to get what you want.
Write down what your goal is and where you want the business to be. How much do you want to earn? How big do you want to grow up and how big do you want to grow out? How much would you like make in one month? You know you’ll never get everything you want. That’s okay. You’re going to grow up into it anyways, so your goal has to be realistic and attainable.
Make sure you have a place to do your things. Set up how you are going to do it.
Make sure you have your budget set. You may have to set a budget for this year as opposed to who your budget should be next year or the next one. But, if it’s a year goal for next year, you have to set a budget.
The last step, check it regularly – make sure it’s moving you ahead. You may have to do a lot of things that you are not used to doing. The way that I got this year raised terrible status and I never did any form of marketing because I never had money – just kept thinking that I had these services to offer. I didn’t have any budget set either.
Don’t get stuck. Keep an eye on what it is and keep moving forward.